Brand Strategy

The archetype decision is one of the most commercially consequential in a brand strategy — and most founders either skip it or forget it by…

Most founders know their brand is a problem by feel — before the data confirms it. Here are the seven specific signs that your startup…

Every founder has received a brand guidelines PDF. Most have never used it past the first month. Brand guidelines describe the rules. A brand system…

Most founders brief a designer on a logo when what they need is a system. Brand identity design for startups is one of the most…